Competitive Pricing for Maximum Exposure Pricing your home is critical. The key to pricing in most markets is to maximize the number of qualified buyers who see your home with the initial listing price. If your home is priced too high, many of the target buyers may never see it. Setting a realistic price from the start generally helps in facilitating a quick sale at the best price to the seller. As illustrated below, an over-priced home may sell much later and for much less than it would have had it been priced right from the start.